Welcome to Design Focus

Welcome to Design Focus, where heritage and artistry meet to create unique, customized jewellery. Whether you're seeking a timeless piece or a bespoke creation, our designs resonate with your unique style. Explore our collections and find the perfect piece for you.

Product Categories

  • Diamond Jewellery

    Discover the brilliance of our diamond jewellery collection. Each piece is meticulously crafted to highlight the timeless elegance and unmatched sparkle of diamonds. Perfect for adding a touch of sophistication to any occasion.

  • Gemstone Jewellery

    Explore our vibrant gemstone jewellery, featuring stunning rubies, emeralds, sapphires, and more. Each piece is designed to capture the beauty and uniqueness of these precious stones, adding a burst of color to your jewellery collection.

  • Traditional Indian Jewellery

    Immerse yourself in the rich heritage of our traditional Indian jewellery. Crafted with intricate designs and exceptional craftsmanship, our pieces celebrate the timeless beauty and cultural significance of Indian artistry.

About Us

Welcome to Design Focus, where heritage and artistry intertwine to craft bespoke jewellery pieces that reflect the uniqueness of each wearer.

Our Family Legacy

Our connection to the jewellery business spans generations, tracing back to the era of the Mughal Empire in Delhi. For centuries, our ancestors mastered the art of creating exquisite jewellery for nobility, weaving stories into every design.

In the early 20th century, Shri Sultan Singh Johari revitalized this tradition, becoming a renowned figure in Delhi's jewellery circles for his impeccable craftsmanship and dedication. His son, Shri Naresh Jain, expanded the family's expertise into antiquities, blending historical artistry with contemporary design, setting the stage for our modern journey.

In 1998, Design Focus was born, founded by Tuba Jain. Inspired by her family’s legacy and artistic passion, Tuba transformed a hobby into a thriving business, championing individuality through bespoke jewellery.

Our Mission

At Design Focus, our mission is to harmonize contemporary design with our rich heritage, crafting jewellery that embodies beauty and meaning. We aim to create pieces that resonate with our customers' personal stories and style.

Our Vision

Our vision is to evolve as a brand synonymous with quality, creativity, and individuality. We are committed to expanding our reach while upholding exceptional craftsmanship and providing personalized service.

Our Values

  • Quality: We uphold the highest standards of craftsmanship, using only the finest materials.
  • Individuality: Each piece is unique, reflecting the wearer's personal style and narrative.
  • Innovation: We continually innovate to ensure our jewellery remains timeless yet contemporary.
  • Sustainability: We are dedicated to responsible sourcing, fair labour practices, and environmental stewardship.

Our Expertise

At Design Focus, we specialize in a diverse range of jewellery pieces, including:

  • Gold and Silver Jewellery featuring:
    • Diamonds
    • Precious and Semi-precious Gemstones
  • Traditional Indian Jewellery: Kundan-Meena, Polki (Rose Cut)

Meet Our Team

Tuba Jain – Founder & Chief Designer

Tuba Jain's passion and commitment have shaped Design Focus into a symbol of elegance and individuality. A gemologist, her creativity continues to inspire.

Nimit Jain – Innovation Lead

Bringing expertise from his role as Vice President at BlackRock, Nimit Jain is instrumental in driving innovation and growth at Design Focus. A certified gemologist from IIGJ, Nimit's strategic vision is vital to our success.

Join Our Journey

We're on a journey to redefine jewellery craftsmanship. Follow us on Instagram and Whatsapp to stay updated on our latest creations and upcoming ventures as we continue to build our online presence.

Our Services

At Design Focus, we offer a range of services to cater to your jewellery needs, ensuring that each piece is crafted with precision and passion.

Ready-Made Jewellery Collections

Explore our curated collections featuring exquisite designs crafted with diamonds, coloured gemstones, and traditional Indian jewellery.

Custom Jewellery Designs

Create your own unique masterpiece with our custom jewellery design service. Our expert designers will work closely with you to bring your vision to life, crafting a piece that reflects your individual style and personality.

Repair Services

Give new life to your cherished jewellery with our repair services. Whether it's resizing, repolishing, or cleaning, our skilled craftsmen will restore your pieces to their former glory.

Bespoke Bridal Jewellery

Make your special day even more memorable with our bespoke bridal jewellery service. From stunning necklaces to intricate earrings, we'll design custom pieces that complement your bridal ensemble and capture the essence of your love story.

Consultation Services

  • Conversion of Old Jewellery: Transform heirloom pieces into modern treasures with our expert consultation service.
  • Jewellery Appraisal Consultation: Gain insights into the value and authenticity of your jewellery collection with our appraisal service.

Custom Gifting Solutions

Looking for the perfect gift for a wedding, corporate event, or special occasion? Let us create a bespoke jewellery piece that will leave a lasting impression.